Digital Marketing Strategy Blog

    How Do I Get More Blog Subscribers?

    Sep 6, 2014 4:42:00 PM / by Will McNae posted in Blogging, Inbound Marketing, Digital Marketing Equity, Content Marketing, Infographics

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    "If a tree falls in a forest and no one is around to hear it, does it make a sound?" Can the same philosophical question be asked about your blog content? "If I publish remarkable content but no one reads it, is it working?"  

    Growing an audience that reads, learns and shares your content is important - but it's tough to do. It takes time and consistent effort applied in how you approach growing your audience of subscribers.  Our friends at HubSpot know this all to well and have created an awesome infographic to teach you 12 ways to do so - and we wanted to share on our blog too.

    Learn, enjoy and share their informative how-to content!  Let us know what works and if you have any additional ideas to try.  For more information, click on the infographic below to visit the HubSpot blog.

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    Content Marketing is King for B2B Marketers

    Feb 28, 2014 5:26:00 PM / by David Carpenter posted in Inbound Marketing, digital marketing strategy, Content Marketing, B2B Marketing

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    Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.

    Content Marketing was cited by 24% of respondents as the #1 opportunity for 2014, just ahead of Customer Experience (15%) and Multichannel Campaign Management (11%).

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    Sales Cycle Management tips revealed- 3 Top Tools for Success

    Feb 25, 2014 4:10:00 PM / by Jeff Egberg posted in Digital Marketing, digital marketing strategy, Search Visibility, Lead Generation

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    Guarantee success with Attracting, Converting, Closing, and Delight more visitors into Customers!
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    Social Media Marketing- Where are your buyers spending time?

    Feb 17, 2014 12:36:00 PM / by Jeff Egberg posted in digital marketing strategy, Lead Conversion, Facebook Marketing

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    You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.

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    Strategic Blog and Content Planning: Make your content stand out

    Jan 31, 2014 9:17:00 AM / by Jeff Egberg posted in Digital Marketing, Content Marketing, Online Lead Generation, Blogs, Keyword Research

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    There are many ways to develop a highly successful Blogging and Content Production Strategy. In this post I want to provide four (4) of the most important ones.

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    Bill Walsh's NFL Coaching Tree vs. The PayPal Mafia

    Jan 30, 2014 11:27:00 AM / by David Carpenter

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    With the Super Bowl right around the corner, the smart folks at our software partner HubSpot decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (Read the original post including HubSpot's methodology at the end of the post).

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    Broncos or Seahawks? Who's winning the Social Media Bowl Game?

    Jan 28, 2014 5:24:00 PM / by David Carpenter posted in social media strategy, social media marketing, social media bowl game

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    There's certainly an overwhelming amount of media coverage in the week leading up to the Super Bowl, but how do the teams fare on a media comparison... specifically speaking, how do the teams and their respective fan bases compare in terms of sheer numbers, amount of interaction and contagious excitement (as measured by re-tweets and shares?) We decided to use social media tools and methods we typically reserve for clients to try and find out!

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    Broncos or Seahawks? Who's winning the Search Engine Bowl Game?

    Jan 27, 2014 3:37:00 PM / by David Carpenter posted in Search Marketing Equity, Website Traffic, Search Visibility, Social Media Equity, Search Engine Bowl Game

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    We know the BIG GAME will be decided Sunday evening, February 2nd, 2014, but which team and its fans are winning the battle off the field for search and social media dominance? We decided to find out, deploying a range of research tools we normally use for clients to provide us the data to arrive at the answer.

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    [Infographic] How To Increase Lead Generation and Conversion Rates

    Jan 22, 2014 12:27:00 AM / by Will McNae posted in Inbound Marketing, Digital Marketing, Lead Generation, Infographics

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    Choosing how many questions to ask and in which order on your Landing Pages can be one of the most important pieces of lead generation. Fine tuning and testing is an ongoing process for the agile marketer. Our friend Lisa Margetis created an Infographic showing various areas to test and work on the science of your lead generation.

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    Digital Marketing Planning

    Jan 16, 2014 9:07:00 AM / by Jeff Egberg posted in digital marketing strategy, Digital Marketing Equity, Digital Transformation, Key Word Research

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    Keyword Planner and Research

    Are you using words or phrases with highly searched expressions that your buyer personas use? If you're taking your first or second cut at Keyword research it is not that easy. Do you know how to find your keywords that your prospective buyers are using to find your competition? Have you begun a Keyword Development Plan to research and insure the best optimal SEO results possible?

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