Digital Marketing Strategy Blog

How Many of the Leads You Generate, Buy?

Posted by Doug Milnor on Mar 9, 2015 10:48:00 AM

The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result in more sales.

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Topics: Marketing Automation, Lead Generation, B2B Marketing, Buyer signals

HubSpot CRM Accelerates Your Sales Process to Achieve Faster Results

Posted by David Carpenter on Sep 16, 2014 2:10:00 PM

What should a CRM do?

CRM is a fairly widely used acronym. Classically defined as “Customer Relationship Management”, it’s been known in the past by a whole slew of acronyms including SFA (Sales Force Automation), PRM (Prospect Relationship Management) and CRM is such a loaded acronym; in fact, there’s a whole article on TechRepublic devoted to explaining the other related acronyms. Written in 2001, it’s pretty much still valid today. 

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Topics: inbound Marketing Leads, Online Lead Generation, Sales & Marketing, Selling Technology, HubSpot CRM

How Do I Get More Blog Subscribers?

Posted by Will McNae on Sep 6, 2014 4:42:00 PM

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Can the same philosophical question be asked about your blog content? "If I publish remarkable content but no one reads it, is it working?"  

Growing an audience that reads, learns and shares your content is important - but it's tough to do. It takes time and consistent effort applied in how you approach growing your audience of subscribers.  Our friends at HubSpot know this all to well and have created an awesome infographic to teach you 12 ways to do so - and we wanted to share on our blog too.

Learn, enjoy and share their informative how-to content!  Let us know what works and if you have any additional ideas to try.  For more information, click on the infographic below to visit the HubSpot blog.

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Topics: Blogging, Inbound Marketing, Digital Marketing Equity, Content Marketing, Infographics

Content Marketing is King for B2B Marketers

Posted by David Carpenter on Feb 28, 2014 5:26:00 PM

Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.

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Topics: Inbound Marketing, digital marketing strategy, Content Marketing, B2B Marketing

Sales Cycle Management tips revealed- 3 Top Tools for Success

Posted by Jeff Egberg on Feb 25, 2014 4:10:00 PM

Guarantee success with Attracting, Converting, Closing, and Delight more visitors into Customers!

1. How to use information from Lifecycle Stages?

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Topics: Digital Marketing, digital marketing strategy, Search Visibility, Lead Generation

Social Media Marketing- Where are your buyers spending time?

Posted by Jeff Egberg on Feb 17, 2014 12:36:00 PM

You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.

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Topics: digital marketing strategy, Lead Conversion, Facebook Marketing

Strategic Blog and Content Planning: Make your content stand out

Posted by Jeff Egberg on Jan 31, 2014 9:17:00 AM

There are many ways to develop a highly successful Blogging and Content Production Strategy. In this post I want to provide four (4) of the most important ones.

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Topics: Digital Marketing, Content Marketing, Online Lead Generation, Blogs, Keyword Research

Bill Walsh's NFL Coaching Tree vs. The PayPal Mafia

Posted by David Carpenter on Jan 30, 2014 11:27:00 AM

With the Super Bowl right around the corner, the smart folks at our software partner HubSpot decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (Read the original post including HubSpot's methodology at the end of the post).

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Broncos or Seahawks? Who's winning the Social Media Bowl Game?

Posted by David Carpenter on Jan 28, 2014 5:24:00 PM


There's certainly an overwhelming amount of media coverage in the week leading up to the Super Bowl, but how do the teams fare on a media comparison... specifically speaking, how do the teams and their respective fan bases compare in terms of sheer numbers, amount of interaction and contagious excitement (as measured by re-tweets and shares?) We decided to use social media tools and methods we typically reserve for clients to try and find out!

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Topics: social media strategy, social media marketing, social media bowl game

Broncos or Seahawks? Who's winning the Search Engine Bowl Game?

Posted by David Carpenter on Jan 27, 2014 3:37:00 PM

We know the BIG GAME will be decided Sunday evening, February 2nd, 2014, but which team and its fans are winning the battle off the field for search and social media dominance? We decided to find out, deploying a range of research tools we normally use for clients to provide us the data to arrive at the answer.

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Topics: Search Marketing Equity, Website Traffic, Search Visibility, Social Media Equity, Search Engine Bowl Game

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