The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result in more sales.
What should a CRM do?
CRM is a fairly widely used acronym. Classically defined as “Customer Relationship Management”, it’s been known in the past by a whole slew of acronyms including SFA (Sales Force Automation), PRM (Prospect Relationship Management) and CRM is such a loaded acronym; in fact, there’s a whole article on TechRepublic devoted to explaining the other related acronyms. Written in 2001, it’s pretty much still valid today.
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Can the same philosophical question be asked about your blog content? "If I publish remarkable content but no one reads it, is it working?"
Growing an audience that reads, learns and shares your content is important - but it's tough to do. It takes time and consistent effort applied in how you approach growing your audience of subscribers. Our friends at HubSpot know this all to well and have created an awesome infographic to teach you 12 ways to do so - and we wanted to share on our blog too.
Learn, enjoy and share their informative how-to content! Let us know what works and if you have any additional ideas to try. For more information, click on the infographic below to visit the HubSpot blog.
Content Marketing is KING for B2B Marketers... or so says a fascinating new Infographic and related report from Adobe, in concert with our friends at Econsultancy.
1. How to use information from Lifecycle Stages?
You are in need of a little Social Media Marketing secret. We have tools and software that can find people talking about you and your industry. Platforms that will make you feel you are drinking from a firehose with data and information.
There are many ways to develop a highly successful Blogging and Content Production Strategy. In this post I want to provide four (4) of the most important ones.
With the Super Bowl right around the corner, the smart folks at our software partner HubSpot decided to pit these two disparate groups against each other in the infographic below to decide which side is more successful. (Read the original post including HubSpot's methodology at the end of the post).
There's certainly an overwhelming amount of media coverage in the week leading up to the Super Bowl, but how do the teams fare on a media comparison... specifically speaking, how do the teams and their respective fan bases compare in terms of sheer numbers, amount of interaction and contagious excitement (as measured by re-tweets and shares?) We decided to use social media tools and methods we typically reserve for clients to try and find out!
We know the BIG GAME will be decided Sunday evening, February 2nd, 2014, but which team and its fans are winning the battle off the field for search and social media dominance? We decided to find out, deploying a range of research tools we normally use for clients to provide us the data to arrive at the answer.